What’s The Truth About Best Sellers?

WHAT’S THE TRUTH ABOUT BEST SELLERS? You see the following on Facebook constantly?

Best Seller guaranteed!

How to Write a Best Seller.

Write a Best Seller in 30 Days!

You’ve seen the ads. They guarantee you best seller status for your book in hopes you will buy their course or program. And they can deliver in a manner of speaking.

It takes 14,000 book sales to become a best seller. That’s probably not what they meant. You can become a best seller simply by selecting a rare category with few Amazon results. Get to the top of that list, which may require only a few sales, and you are a best seller.

And that is what we do. When your book is marketed it will be put in categories where you can attain Best Seller Status. Which also means you can have a best seller badge. Which means you will get more sales.

The dirty little secret is that no one can guarantee you to be a best seller according to great sales numbers. Why? Because thousands of books are hitting the market every week, if not every day. But there is another thing very difficult to accomplish.


Most of these outfits might be able to get you publish ready, but can’t really deliver the goods.

But I can!

I am R. Frederick Riddle, President of T&R Independent Books which publishes books. Up to now, we have only published our own, but we are expanding. Now we publish a select few, and you can be one of the few!

Writing takes commitment and skill. The reason you are here is because there is a desire to write books; to see your own book published. That takes commitment on your part. But commitment without skill won’t get the job done. You need to be taught how to write.


I am not talking about grammar and spelling, although that is covered. Nor am I talking just about painting with a thousand words.

If you are a Christian who wants to glorify God through writing books, then you need to learn the basics of writing, such as plotting, character building, and much more.

Basic Authors Training will do that!

T&R Independent Books has established Christian Authors Business Institute, which in turn created Basic Authors Training Course. Its purpose? To train people like you such skills as the following:

  • Plotting
  • Character building
  • Grammar
  • Spelling
  • Do-it-Yourself Editing
  • Creating scenes
  • Dialogue
  • Artificial Intelligence (AI)
  • and more…

In addition to the above skills, BAT goes further. We offer One on One Coaching! Through email and live meetings via Zoom, you and I meet and focus on you writing your book and working toward getting that coveted publishing offer!

That’s right. Your coach will meet with you through email and through live coaching sessions.

There are 5 such sessions. Two are scheduled one-hour sessions and three are 15 minute sessions available as you need them.


If you are wondering about your coach, that is me. I am R. Frederick Riddle with over 14 books written, and more on the way, over a period of 23 years! I know what it is like to fail (as I did for 27 years before writing my first published book), and I know what it is like to hold my first book in my hands! It was exhilarating! I also know what it is like selling over $500 worth of one title!

As your coach, I will interact with you and help you to write your book and get it published. Your first assignment before your first lesson will be to send me the first 3 to 5 chapters of the book you are working on. If you haven’t been working on a book, I will encourage you to start.

But what about getting published?

The purpose of this course is to teach you, and to coach you to the point you are ready to be published. Where some coaching programs stop there, we take you to the next step, getting published.

If you have completed all your assignments satisfactorily, and your book meets our criteria, we will offer you a publishing package with NO upfront costs! That is Amazing!

Here are the requirements:

  • Complete all lessons satisfactorily.
  • Book contain no swear words (you can use symbols, or statements like ‘he swore’).
  • No excessive or graphic violence (a man can be beheaded but no gruesome details).
  • No graphic sex.
  • Our, and by inference your audience is considered Christian.

 I, or someone I appoint, will read your manuscript with the above criteria in mind. If corrections are required, we notify you.

Once approved your book will be published by T&R Independent Books.

Thus, we are offering you:

  • Basic Writing instruction value: $ 2,671.97.
  • One on One coaching value: $ 4,002.12.
  • Publishing/Marketing value: $ 2,998.68.

But there is more.

This article began by talking about no guarantees. But I have just shown you one of our guarantees. Complete the lessons satisfactorily and meet our criteria and we will publish your book, if you so desire.

You see you have a choice. You can take your completed book and publish it yourself, or take it to someone else to publish, or you can take advantage of our offer. One advantage of allowing us to publish your book aside from the lack of upfront cost, is marketing.

What do I mean?

Every book we publish is shopped on our online bookstore. We also feature books throughout the website. But take a look at the whole list of things we do:

  • Book is displayed in our store.
  • Book is sometimes featured in my blog.
  • You are personally interviewed for my blog.
  • Your book is featured in posts.
  • We will advertise your book in other venues as well.

That’s right. We will sell and market your book just like we do our own. And royalties earned will be paid to you.

We also provide marketing tools. Throughout the course you are provided tools you can use for writing. But there are also tools provided for marketing. These tools are part of the Tool Chest that you gain access to as part of the course.

This brings up another dirty secret.


Unless you are a celebrity author, publishers don’t do much marketing on your behalf. This has been true for a long time, but nowadays some publishers will provide you with tools at a cost. Are they worth it? You have to decide that for yourself.

But here at T&R Independent Books we try to develop and provide tools you can use. And they are FREE to you, unless we indicate otherwise.

Tools like:

  • Links to marketing sites (unfortunately we can’t endorse them because they may change at a moment’s notice).
  • Placement in Categories where you can become a best seller.
  • Links to blogs we find that feature authors.
  • Ideas for local marketing and online marketing.
  • All our coaching tip videos as seen on LinkedIn.
  • All our In It to Win It videos on Facebook.

We are constantly looking for tools and ideas to better markets.

Are you convinced?

What about royalties?

Glad you asked. It is true that some publishers will pay out Royalty Advances. But here is another dirty little secret.

Advances must be repaid, usually in your sales. You receive no payouts until the advance has been repaid.


We don’t do that. It is misleading and dishonest in our opinion.

Another thing publishers do is bracket your royalties. By that, I mean they start you out at a low rate, maybe 8%, and gradually increase it according to your sales. We start out paying full royalties from the first book.

Our rates will be determined by you. Generally, they are about 30% or 60% with some variance, depending on your choices during the publishing process.

Time to Review: We offer:

  • Basic writing instruction at a value of $2,671.97, which is approximately 22.9% of Total Value.
  • One on One Coaching at a value of $4,002.12, which is approximately 34.3% of Total Value.
  • Publishing package at a value of $2,998.68, which is approximately 25.7% of Total Value.
  • Tool Chest at a value of $1,995.23, which is approximately 17.1% of Total Value.

Total Value is: $11,668.

We also offer two Payment plans for the course.

Full Pay: $4,500 retail (before any discounts and/or sales) almost 61% savings off Total Value.

Subscription: $400 per month for 12 months (before any discounts and/or sales)